gini CMO Stephanie Johnson
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Stephanie Johnson


Business growth and branding expert
16+ years in marketing strategy

Stephanie holds an impressive track record in driving growth for multinationals and SMEs in the finance, technology, consumer goods and retail sectors. Relying on data to gain an in-depth, accurate understanding of her audience, she designs and delivers highly focused, targeted marketing campaigns that change behaviour and get results. By continually adapting her approach according to the data, she is able to achieve an impressive return on investment. Her customer-focused strategies, sharpened by the latest innovations in MarTech, have helped three technology startups in Hong Kong and the US grow into global success stories.

“The key to successful campaigns is knowing your customers, and the best way to know your customers is through data. The data never lies.”